Your Startup’s First Customers Are Easy to Get When You Target These Types of People

Lots of people could be potential customers for your startup, but only a small number will be easy to convince.

Aaron Dinin, PhD
Entrepreneurship Handbook
5 min readMar 28, 2024

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Getting a startup’s first customers is always hard. But you can make it easier for yourself by understanding that certain potential…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com