There’s Only One Good Reason to Bootstrap a Startup

Bootstrapping companies is a great strategy, but only if you’re doing it for the right reason

Aaron Dinin, PhD
Entrepreneurship Handbook
5 min readApr 18, 2024

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When you actually pause to think about it, one of the strangest terms in the startup world is “bootstrapping.” For example, I remember the first time I ever heard someone tell me he was bootstrapping a business. I…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com