The Staged Protest That Kickstarted The Growth of Salesforce Into A Billion-Dollar Company

Marc Benioff’s genius marketing strategy that put Salesforce on the map

Zachary Minott
Entrepreneurship Handbook
4 min readOct 22, 2020

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Photo of Salesforce Tower in San Francisco by Denys Nevozhai on Unsplash

On February 22nd, 2000 at the Siebel User Conference in San Francisco, protesters urgently called for the “end of software”. They carried huge signs with messages preaching the “end of…

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