The Founder of Google Analytics Taught Me How to Choose the Perfect Name for a Startup

If you’ve ever agonized about what to call your startup, you need to hear this advice, too

Aaron Dinin, PhD
Entrepreneurship Handbook
5 min readDec 21, 2020

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Image courtesy Lay Low via Pexels

If you’ve ever managed any sort of website, you know about Google Analytics. It’s Google’s ubiquitous web analytics platform that’s estimated to be on an incredible 70%…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com