Here’s the Ugly Truth About Scaling Startups
You won’t like it, but you’ll learn to accept it if you want to grow a company
Published in
4 min readApr 22, 2024
A founder was just in my office asking about a tricky problem. The entrepreneur’s company — a phone app in a niche crafting space — managed to establish a passionate early user base. Now, she and her team are growing beyond that core set of initial users…