Here’s the Ugly Truth About Scaling Startups

You won’t like it, but you’ll learn to accept it if you want to grow a company

Aaron Dinin, PhD
Entrepreneurship Handbook
4 min readApr 22, 2024

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Image courtest Andrea Piacquadio via Pexels

A founder was just in my office asking about a tricky problem. The entrepreneur’s company — a phone app in a niche crafting space — managed to establish a passionate early user base. Now, she and her team are growing beyond that core set of initial users…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com