Can You Grow Your Startup Without Product-Market Fit?
How to build a sustainable startup without running out of runway
Published in
8 min readJan 12, 2024
What is the number one reason Product-Market Fit (PMF) work gets deprioritised? Because of the pressures to grow.
In a growth role at a startup, you feel a lot of pressure to grow and to perform. Whether this is from investors, your founder…