Can You Grow Your Startup Without Product-Market Fit?

How to build a sustainable startup without running out of runway

Daphne Tideman
Entrepreneurship Handbook
8 min readJan 12, 2024

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Photo by Daniela Araya on Unsplash

What is the number one reason Product-Market Fit (PMF) work gets deprioritised? Because of the pressures to grow.

In a growth role at a startup, you feel a lot of pressure to grow and to perform. Whether this is from investors, your founder…

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Startup Coach | Love to help eco-friendly startups and growth hackers grow | Author of Growing Happy Clients