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Business Scripts and Templates Do More Damage Than Good
The marketing mistake too many entrepreneurs are making — and how to fix it
Ever play Mad Libs with a second-grader? I’ve been recently doing them with my seven-year-old. And it seems like every fill-in-the-blank is some variation of the word “poop.”
It gets old pretty fast.
Likewise, far too many people are abusing business templates and scripts — giving off a stinky Mad Libs vibe.
Don’t get me wrong — these tools can be great for helping you clarify your mission, ideal customer, and brand story.
But instead of using these templates to help inform their copy, too many entrepreneurs use them as the message itself.
If these scripts are your communication bridge between you and your clients, you’re very likely getting lost in a crowded space. You’re missing a chance to stand out and make a name for yourself.
A Peek Inside The Business Template Process
These fill-in-the-blank scripts have made the rounds. If you’ve ever ventured…
